welcome to Electric Life

There's no shortage of information (and misinformation) about electric vehicles, home charging, batteries, and clean technology. My goal isn't to tell you what to think, but to help you understand how these technologies work, where they make sense, and how they're changing.

After more than 13 years of driving EVs and over 45 years in the automotive industry, I share practical, real-world experience through videos, presentations, EV owner stories, and tools like the EV Cost Calculator to help people make informed decisions.

Whether you're just curious, considering an EV, or already own one, I hope you'll find balanced, easy-to-understand information based on experience, not hype.

About John

I'm John Dixon, and I've lived in Burlington, Ontario, with my wife Carole for the past 28 years. We raised our two children here, and these days my favourite title is Papa to two energetic grandkids.

I spent more than 45 years in the automotive industry, much of it running my own company, Autoloyalty, where I specialized in loyalty marketing and training for dealerships across Canada. I've watched countless automotive trends come and go—but EVs are different.

In 2012, I bought my first Tesla, a Model S Signature, and it completely changed how I thought about transportation and energy. Since then, I've owned several electric vehicles, including seven Teslas. Today I drive a Hyundai Ioniq 9, while Carole drives an Ioniq 5.

My passion for EVs led me to found the Tesla Owners Club of Ontario (TOCO), which grew into one of Canada's largest EV communities with more than 1,000 members. More importantly, it became a community that gave back, supporting organizations such as Feed Ontario, Tree Canada, and local food and toy drives.

I also served as a Director of the EV Society of Canada and founded the Rivian Owners Ontario Facebook group, helping EV owners connect, learn, and support one another.

Today, I speak to community groups, schools, and organizations about electric vehicles, home electrification, and clean technology.

Electric Life is where I share practical advice, honest insights, and real-world experience to help Canadians understand the rapidly changing world of electrification—and decide what makes sense for them.